How the New Google G4 Affects Your Website and Why You Need to Have Digital Magic Marketing Update your Website
As of July 1, 2023, Google G4 is the latest version of Google Analytics, and it offers a number of new features and improvements over the previous version, Universal Analytics. One of the most significant changes in Google G4 is the way it collects and processes data. Google G4 uses a privacy-first approach that collects less data about individual users, which can make it more difficult for marketers to track the performance of their campaigns.
Another major change in Google G4 is the way it measures website traffic. In Universal Analytics, website traffic was measured in terms of sessions, which is a group of interactions that a user has with your website within a certain period of time. In Google G4, website traffic is measured in terms of events, which are individual actions that a user takes on your website. This change can make it more difficult to track the overall performance of your website, and there will be a need to track a wider range of metrics.
If you are a business owner, it is important for you and your marketing people to be aware of the changes in Google G4 and how they may affect your website. Changes may be needed to your marketing campaigns in order to adapt to the new data collection and measurement methods. Your website may need to be updated as well as any plug-ins or other factors that affect your website to ensure that it is compatible with Google G4.
In addition, you should consider having SEO performed on your website. SEO, or search engine optimization, is the process of improving the ranking of a website in search engine results pages (SERPs). By doing SEO, your website will be more visible to potential customers who are searching for products or services that you provide.
There are a number of things that can be done to improve the SEO of a website, including:
- Conducting keyword research to identify the terms that potential customers are using to search for products or services like yours.
- Creating high-quality content that is relevant to those keywords.
- Optimizing your website’s title tags and meta descriptions for those keywords.
- Building links to your website from other high-quality websites.
By having SEO performed on your website, it will attract more traffic and generate more leads and sales.
As a website builder and digital marketer, it is important to stay up-to-date on the latest changes in Google Analytics and SEO. That’s why by hiring me, Digital Magic Marketing, I can ensure that your website is optimized for success in the ever-changing world of online marketing.