GivingTuesday is a global campaign which was created in 2012 and inspires people to give to charities and invites people to “give, collaborate and celebrate generosity” (from Giving Tuesday website). Assistance League of Inland North County, where I volunteer at my local chapter, wanted to participate and encourage our customers and volunteers to join in the efforts. We created a mail campaign and I wrote a campaign for Giving Tuesday on MailChimp which went out to recipients on our email lists. The campaign included posts on our Social Media pages as well as a blog post on our website. The campaign was very successful. It brought in the needed funds to fund their philanthropic programs during a challenging year due to Covid-19.
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created by Amanda Sicard/Digital Magic Marketing 2023